Sunday, 11 September 2011
Book trailers are a relatively recent phenomenon which seem to be becoming more popular. They generally make use of youtube or similar technology, not unlike the path taken by cinema trailers. I remain uncertain about what sort of impact they will have. Cinema presents the trailer in the same medium as the final product. Publishers have done this in the past with sampler chapters, a concept which I never liked. You have to invest some time in reading a sample chapter (often the first), and it can't contain the highlights in the way than a cinema trailer can do. Video trailers for books take a different approach - they are quick and are mainly aimed at increasing awareness rather than providing a sample of the product. They let you know about the existence of a book, but provide lttle sense of what the book will be like to read. Nonetheless, I look forward to seeing how this sort of marketing will develop. In the meantime, check out one I am looking forward to - 1Q84 by Haruki Murakami.
Posted by Trapnel at 12:01